What is the GEO score?
The GEO (Generative Engine Optimization) score measures whether your content is understandable, trustworthy and citable by AI-powered search experiences. Classic SEO is about ranking high in a list; GEO is about being named as a source inside the answer the AI writes. They are not rivals; they stack: there is no GEO without solid technical SEO.
In the report, GEO appears as a separate score from SEO. In the real report below, SEO is 86 while GEO is 95:
The Schema score next to it is GEO's most technical leg: how complete your structured data (JSON-LD) markup is. The two are read together; when the schema score is low, adding the missing markup is usually the fastest way to lift GEO.
What does GEO measure?
| Signal | What is checked |
|---|---|
| Direct-answer structure | A question-style heading followed by a clear 2-4 sentence answer |
| Structured content | Lists, numbered steps, comparison tables; engines extract and quote these easily |
| Structured data | JSON-LD markup like FAQPage, Article, Organization |
| Trust signals | A visible publish/update date, author information, links to credible sources |
How to raise your GEO score
- Make the main question an H2 and answer it plainly in the first paragraph. That is where the engine takes the answer from.
- Add an FAQ built from real customer questions at the end and mark it up with FAQPage schema.
- Use bullet lists, numbered steps and tables; avoid walls of text.
- Show a visible update date and add author/expert information.
- Back your claims with sources; sourced content is closer to being cited.
The analysis produces a separate GEO score alongside SEO and suggests missing schema code.
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