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Reading the findings and fixing the gaps

The score is a compass, not a target. See the critical/medium/low counters, the finding cards and which fix to start with, on a real report.

guide 7 min read Updated: 2026-08-17

How to interpret the score

The score is a 0-100 compass; the goal is not to reach 100 but to close the gaps that cost you the most:

  • 90 and above: the technical base is solid. Now focus on content depth and GEO signals.
  • 70-89: good, but there is leakage. Closing critical and medium findings raises the score quickly.
  • Below 70: there are serious gaps in the basics. No panic; these are usually the easiest to fix and the most rewarding.

Look at the counters first

Right below the scores, findings are counted by priority. This row tells you where to start:

Finding counters: critical, medium and low priority

If the critical count is not zero, ignore everything else and close those first. Critical items usually either block the page from appearing in search or cause serious loss.

Reading the finding cards

Each finding is listed as a card with its title, severity badge and explanation. The real report below shows findings like "Title length" with their colored badges:

Findings list: title, severity badge and explanation

Each card carries three pieces of information:

PartWhat it tells you
TitleThe issue itself: "Meta description missing", "Title length"
Severity badgeIts impact: critical (red) → medium (orange) → low (grey)
ExplanationWhy it matters and how to fix it
In the free report some findings are shown blurred. Seeing all of them and getting AI-powered fix suggestions requires Pro.

Where to start?

  • Critical first. Items causing direct loss: missing title, HTTPS issues, settings that block indexing.
  • Then quick wins. Adding a meta description is a five-minute job but directly affects click-through.
  • Then medium findings. Content improvements like alt text, heading hierarchy, internal linking.
  • Leave low for last. Small polish; pushes the score to the final points.
  • Fix and re-scan. SEO is a measure-fix-measure loop; watching the score rise is both validation and motivation.
A separate GEO score measures your content's readiness for AI search. Details: the GEO score guide.
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